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SUPPLY CHAIN


The supply chain of coffee beans is a lengthy process that involves growing the beans, harvesting, hulling, drying, packing, bulking, blending and finally roasting them before they are ready to be liquefied into one of our favourite drinks. Integrated into this process are several intermediaries the beans must go through, including international transporters, export sellers and retailers like grocery stores, cafes and specialty shops.

The majority of coffee beans we procure are grown in the hilly terrain of the WESTERN GHATS compromising of three districts in Karnataka state namely,Kodagu,Chikmagalur and Hassan,Rightly named “THE CUP OF INDIA” Our strength towards procurement lies with the strong bond we have built with more than 2000 growers in the region and the curing facility we have.

The efficient management of our company employees in looking into,Procurement,Quality, Curing ,Shipping and the flexible Logistics providers who serve us has encouraged us to increase our volumes in exports.

Once the beans are dried, they are packaged into large sacks and passed onto the exporters. From there, they are distributed to big companies in the coffee business who take these beans and put them in industrial roasting and distribution centres.

The logistics continue as the coffee bean’s journey is not over. The inventory stock from the roasting and distributing centres must be passed onwards to retailers. Through a web of transport, these coffee beans are delivered to thousands of cafes, restaurants, grocery stores and large chain retailers. The amount delivered is dependent on each retailer’s request, formed primarily to replenish their individual inventory stock. Some of these orders are streamlined, but other times they can fluctuate, as demand changes and alters a retailer’s inventory stock. Communication is a key foundation within intermediaries involved in the coffee bean supply chain process.